and gardening experiences vary. That’s why it’s critical for horticultural businesses to decide who they’re targeting and craft appropriate marketing materials. This calls for broad knowledge of horticulture and working with potential customers at all levels of the industry.

     In addition to owning a native plant nursery, I’ve raised vegetables for direct marketing, been an Extension agent, managed a demonstration vegetable garden, done horticultural research, and hobby gardened.  This means I understand horticulture from both the industry and consumer’s perspectives which puts me in the unique position of being able to craft effective copy that sells to consumers and other businesses. Just let me your marketing goals and I’ll craft appropriate marketing marketing materials.

      I’ve always been fascinated by plants which is why I pursued college studies in horticulture and range science.  The result was I earned both B.S. and M.S. degrees in horticulture along with extra range science hours. While working on my masters I found I liked writing as well as doing research both in the lab and in the library. I liked it so much I finished writing my thesis and two articles for scientific journals.  There is nothing I like better than finding the facts and presenting them in a concise manor that is understandable to those not familiar with academic or industry specific terms.